client project

in charge of: concept,

︎ caus clothing, illustrations for a clothing collection

    When I read the message about the collaboration, one thing I knew right away was that I wanted to convey a feeling of warmth and appreciation for the simple things. It made even more sense when Carolina and M nica said they loved a color palette I had used for some illustrations about self care and mental health!    
    With these concepts in mind, I started sketching— that’s when I discovered that what made the most sense to illustrate was the need to rest and take a break to avoid burnout. The truth is, that’s exactly how I was feeling at the time, partly due to the stress of graduating, and I wanted to address that.
    All rendering and artwork was done in procreate, an iPad application, to ensure there was consistency with the rest of my work.
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All Images and Content © 2019-2022 Joana Antunes. All rights reserved.